As the digital landscape continues to evolve, businesses are realizing the importance of having a strong online presence. In today’s world, a website is not just a nice-to-have; it is a critical component of any successful digital marketing strategy. In this comprehensive guide, we will explore the power of bundling websites and why it is so important for businesses to invest in this essential tool.
Who Am I and Why Are We Here?
Before we dive into the importance of bundling websites, let me introduce myself. I am Kevin, owner of Direct Allied Agency, a web design agency focusing on white label services. I’ve been in the sales and digital marketing industry for over a decade, and have seen firsthand the impact that a well-designed website can have on a business’s success.
A new website should be a profitable investment which attracts more clients and grows the customers base of your client’s business. If an SEO friendly website is not in your sales pitch to a potential client, you might be doing this company a disservice.
By the end of this article, you will have a deeper understanding of why websites are critical and how bundling them with your existing digital marketing services can enhance your business’s success, and retain the customer longer.
The Importance of Selling Web Design Services in Digital Marketing
From what I’ve seen in my agency since 2015, a website is often the first point of contact between a business and its potential customers. It serves as a virtual storefront, providing information about products and services, building brand credibility, and instilling trust in potential customers. As I always say, a website is the first stop, the last stop, and an integral part of any conversion funnel.
I conducted a poll during a recent webinar with my digital marketing service partners. The majority of participants agreed that websites are not only critical, but they actually fuel digital marketing. This sentiment aligns with my own experiences and observations. In fact, since the pandemic hit, businesses have realized the importance of having a strong online presence, leading to a surge in demand for web designers and web development.
It’s easy for a web agency business owner to sell web design services to potential clients if we can all agree that a custom site which reflects a company’s brand, tone and vision is absolutely critical for success on the internet.
The Two Types of Customers
When it comes to customers, I have noticed two distinct types: those who know they need a website and those who don’t realize they need one. The first group is proactive and actively seeks out the best web design business to work with. They are familiar with their competitors’ websites and understand the importance of a strong online presence.
The second group is more reactive and often relies on a single digital marketing lead source, such as social media or email campaigns. In this case they may not yet see the value in their own website.
It is crucial to identify which type of customer you are dealing with and tailor your approach accordingly. For those who know they need a website, it is essential to position yourself as an advisor and consultant, offering solutions that align with their goals and objectives. For those who don’t realize they need a website, it is your job to educate them on the benefits and demonstrate how their competitors are leveraging websites to their advantage.
The Impact of Bundling Web Design Services
One of the most effective strategies in marketing is bundling. Just think about the classic example of “Do you want fries with that?” By offering additional products or services at the point of sale, businesses can increase their revenue and provide a more comprehensive solution to their customers. The same principle applies to websites and digital marketing.
As a web designer and digital marketer, I have realized the importance of bundling services to provide a holistic solution to my customers. Websites are not standalone solutions; they are part of a larger digital marketing ecosystem. My business model is to bundle websites with other services such as SEO, social media marketing, and content creation, so our customer base can maximize their online presence and reach their full digital potential.
Most importantly, bundling services ensures customer retention and loyalty. If a customer shops for a service that you don’t offer and ends up signing with another company that does offer it, there is a high chance that they will be offered a better deal or a more comprehensive web design solution. By bundling services in-house, or as a website reseller, you can prevent your customers from seeking out other providers and ensure their long-term satisfaction.
“If I want to be the hero and do my job for the customer, then I need to provide solutions, not just a product.” – Kevin Khoury
The Sales Process and Customer Retention
In my experience, the sales process is a crucial step in onboarding customers and setting the stage for a successful partnership. It is essential to establish a strong rapport with the customer and understand their unique needs and goals. By conducting thorough research and asking the right questions, you can position yourself as a trusted advisor and consultant.
During the sales process, I always emphasize the importance of customer retention. It is not enough to simply acquire new customers; you must also focus on retaining their loyalty and satisfaction. The best feeling in the world is when a customer says, “What you’re doing is working. Keep doing it.” This level of trust and satisfaction can only be achieved through ongoing communication, delivering results, and providing a comprehensive solution that meets their needs.
The Website Build Process
Now let’s dive into the website build process. At our agency, we follow a three-step process: research, review, and recommend. The research phase involves getting to know the customer, their business, and their competitors. This information is crucial in understanding their unique needs and tailoring our solutions accordingly.
Next, we conduct a thorough review of the customer’s current website and their competitors’ websites. This comparison allows us to identify necessary website elements and provide recommendations for improvement. By demonstrating how their competitors are leveraging websites to their advantage, we can highlight the importance of a strong online presence.
Finally, we make recommendations based on our research and review. We offer a comprehensive solution that includes website design, SEO, social media marketing, and other digital marketing services. By bundling these services, we ensure that the customer has everything they need to succeed in the digital landscape.
The Implications and Future Outlook
The implications of bundling web design services with your digital marketing services are significant. By offering a comprehensive solution, businesses can maximize their online presence, attract more customers, and increase their revenue.
Looking ahead, the future of websites and digital marketing continues to be lucrative. As small businesses continue to realize the importance of a strong online presence, the demand for websites and digital marketing services will only increase.
You can stay ahead of the curve and partner with a white label web design agency to offer more innovative solutions. Marketers need to position themselves as leaders in the industry and help their customers achieve their digital potential.
In conclusion, the power of bundling websites should be understood by all digital marketers, regardless of their age. A website is not just a standalone solution; it is the foundation of a successful digital marketing strategy. By bundling websites with other digital marketing services, clients can maximize their online presence, attract more customers, and ensure long-term success. As great web design continues to evolve, it is crucial for businesses to adapt and invest in a comprehensive digital marketing solution.